the church needs great communicators

This book will teach you to be one. 

“Why They Follow is a clear-eyed look at what we are facing as a Church filled with new and innovative strategies to address these challenges.”
Matthew Kelly
Author of Holy Moments and Founder of Dynamic Catholic
“Matthew Warner is the most gifted communications expert in the Church today and this book is like a one-on-one masterclass with him.”
Brandon Vogt
Author of The Church and New Media and Return

This book was designed to help church leaders...like you!

Breathe fresh life into your team (no matter your church role) and, with new purpose and unity, motivate your flock.

United flocks do amazing things!

Why They Follow: Lessons in Church Communication from That One Lost Sheep

Uno the sheep
Step 1

Get your copy of Why They Follow.

You can order from the Word on Fire Institute here.

Step 2

Now that you’re a master communicator, you need to get your whole team on board.

Step 3

Take your new skills even further with our bonus courses below!

Bonus: Mini-course

How to set BIG goals that motivate

If you can clearly communicate that something big weighs in the balance—magic starts to happen. Be bold. Create tension. Give your people a clear choice that compels them into meaningful action.

Bonus: Mini-course

How to tell the Great Story

Once a person sees that all of human history is really God’s Story, it provides a context to life that can transform the mundane (and even suffering) into something meaningful. Through this lens, the Christian message will make much more sense.

Get a FREE Uno the Sheep sticker.

Stick Uno somewhere fun (your car, computer, favorite water bottle). Every time you see him, he’ll remind you of our shared mission to go after the lost sheep.

You feel called to lead your flock.
Why does that seem harder than ever to do?

82% of the people in your church aren’t engaged and are slowly drifting from their faith.

Getting people to open your messages is a challenge. (Not to mention show up for a church event!)

New programs, guest speakers, following technology trends —nothing seems to solve the problem.

You have the life-changing message, now you need to communicate it to your flock and bring them into the mission.

Your congregation doesn’t seem to hear you.

How do you connect with a distracted and busy flock when it doesn’t seem like they care?

You're tired of feeling like it’s all up to you.

You want clear direction to help you be a good leader, and get the whole team on board. 

You might be a bit discouraged.

You might doubt whether it’s even possible to build the church in our day and age.

“Matt Warner provides a timely reminder on what should always be at the heart of the Church’s mission: the need to follow Jesus’ command to ‘make disciples of all nations,’ and how to fulfill that mission in today’s digital world.”
Cardinal Timothy Dolan
Archbishop of New York

Enable your team to create engaging communications that people actually read and get excited about!

“If we get these foundational parts right, the rest is easy. If we get these wrong, the rest doesn’t matter.” - Matthew Warner, Why They Follow

Learn why your flock isn’t responding

Analyze what you’re doing and why it isn’t working.

Understand how to create momentum

Learn critical leadership skills (no matter your church role) that make a real difference.

Forge unity amongst your team

A solid plan will breathe fresh life into your fellow ministry leaders.

Place a new emphasis on the essentials

Learn the most effective tools & techniques to reach people.

Learn how to get their attention

And when you have your flock’s attention, learn how to keep it.

Say less, communicate more

Gain trust, build relationships, and don’t weaken the message.

Get Started

Together, you and your church staff can make real change!

the church needs great communicators

This book will teach you to be one. 

“Clear, practical, direct, inspiring, even funny at times, Why They Follow helps you understand why some groups succeed at reaching and connecting with people, especially the disengaged, while other groups fail.”
Brandon Vogt
Author of The Church and New Media and Return

Request a Communication Workshop at Your Parish or Diocese

Transform your team with a comprehensive communication workshop, hosted by Matthew Warner (author of the popular book, Why They Follow).

About the Author

Matthew Warner

MATTHEW WARNER is the founder of Flocknote, an innovative communication and all-in-one software solution helping over ten thousand churches and dioceses better connect with their flocks.

He’s on a mission to help the Church communicate better, spending the last twenty years on pastoral councils, leading ministries, traveling all over the country speaking to thousands of church leaders, podcasting, blogging, writing books, and creating innovative media projects that have engaged countless people. He writes at BacktotheHome.com and is the author of Messy & Foolish: How to Make a Mess, Be a Fool, and Evangelize the World. He, his wife, and their six children hang their hats in Texas.

For interviews, press inquiries, or for questions about using Flocknote at your church, please email help@flocknote.com.

Matthew Warner

Included in the Flocknote Starter package.